Truffle is a mobile pet care management concept that helps
owners understand what needs attention next, organize
everyday routines and keep essential health information in
one place.
FROM A PERSONAL NEED TO A SHARED PROBLEM
As a pet owner and former veterinary nurse, I saw how easily care information could become fragmented across documents, notes, apps and memory.
I wanted one simple place to keep my cats’ essential information and understand what needed attention next, without turning everyday care into another complicated task.
To understand whether this was only a personal frustration, I spoke with two pet owners about how they managed routines, health information and upcoming care. Although these conversations were exploratory, three recurring problems emerged:
Documents and health information were stored in different places
Upcoming care was easy to forget until it became urgent.
Owners lacked a clear view of what had already happened and what needed attention next.
It was making the right information easier to remember,
access and share.
Understand what needs attention next.Record everyday care with minimal effort.Access essential information when it is needed.I structured Truffle around a repeatable flow that reflects how everyday care happens:
The conversations with two pet owners helped me identify the main problems and refine how Truffle
should respond to them. These insights were translated into five key product decisions.
DECISION 1
By creating an interactive onboarding, I
helped users understand the app while
creating their first basic pet profile.
Faster adoptionEasy startDecision 2
The app is structured around the timeline, making it the main place where everything happens.
Instead of switching between tabs, user can see what happened and what’s coming next. All in one place.
Less searchingMore clarity
Decision 3
Not every care task needs to interrupt the user.
I designed notification settings that let people choose which reminders appear as alerts, helping the app stay useful without becoming overwhelming.
Fewer interruptionsMore controlDecision 4
Instead of adding more features, I focused on organizing the app around what pet owners need most often.
This structure prioritizes daily care, pet info and settings, making the app easier to understand from the first session.
Clear structureEasier to adopt
Decision 5
When someone else helps with taking care of a pet, they need quick access to the right and basic routine information.
I designed a simple shareable pet profile with the essential details in one place.
Easy handoversBetter coordinationDecision 1 of 5
While looking for a name, I came across “trufa”, the Spanish word
commonly used for a dog’s nose because of its resemblance to a
truffle. Translated into English, Truffle became the name of the app.
The name inspired Truffi, a playful companion created to guide
pet owners through the app.
Emotional connection
Friendly guidance
Memorable identityThe colour palette draws from:
#401A02
anchors the brand and reinforces recognition.
#F7F6F2
creates a softer base than pure white.
#2E2E2E
supports legibility in functional content.
#69D3B3
highlights actions, progress and positive states.
Montserrat - Aa Bb Cc
Keeps functional content clear and easy to scan.
Blacker Shield - Aa Bb Cc
Gives the brand an expressive and recognizable voice
A 4px-based spacing system
creates a consistent rhythm
across screens, components
and content hierarchy.
Reduce visual noise and avoid
unnecessary urgency.
Make the next action and essential
information easy to identify.
Add warmth without compromising
usability.
Keep interactions familiar and
consistent throughout the product.
To translate the visual direction into the interface, I created reusable patterns for navigation, cards, selectors,
buttons, chips, inputs and icons.
The same structures can support different types of care information while maintaining consistent spacing,
hierarchy and interaction behaviour.
Click on the screen and see the magic ✨
Trying to make the experience more comfortable for daily
use, especially in low-light situations.
To explore whether Truffle remained recognizable outside the digital product, I applied the identity to a small
set of speculative physical touchpoints.
These explorations are not part of the product’s first version. They show how the character and visual system
could extend into a broader pet-care brand.
Truffle became a complete high-fidelity prototype,
from the main user flows to the visual identity and
reusable components.
It has not been developed or launched, so I cannot
measure its real impact yet. For now, the result is a
clear product direction that I could continue testing
and improving.
Truffle is still a concept, and the feedback came
from a small group.
My next step would be to test the main flows with
more pet owners, especially people who share pet
care or manage ongoing health conditions.
I learned that making a product feel simple is not the same as making it basic.
I had many ideas for Truffle, but adding all of them would have made the experience more confusing.
Designing the product and the brand together also showed me that personality works best when it has a purpose. Truffi should guide or reassure the user, not appear everywhere just because it looks cute.
The hardest part was deciding what not to add, and that is probably the most valuable thing I learned from this project.
I’d love to hear your thoughts, talk about the process or
explore how I could contribute to your team.
