INTERACTIVE CASE STUDY

Explore Truffle

A closer look at the experience, interactions and key flows.

Truffle from
scratch.

During my time in veterinary care, I realised how important are the small details when taking care of an animal.

The idea behind Truffle was to create a product that helps people to be more organised and connected to their pet’s everyday care.

Truffle makes your pet's daily care easier

Why "Truffle" ?

Truffle comes from a wordplay mixing English and Spanish.

1. In Spanish

Trufa

That is how we call the nose of dogs and cats.

Trufa in English is Truffle.

2. A second meaning

Truffle

A Truffle is also something small, valuable, and hidden beneath the surface.

3. From idea to identity

Truffi

The friendly character guiding the experience.

Visual Identity of Truffle

The Mascot

The Truffle logo is built around Truffi, a small truffle-shaped character inspired by the word “trufa”. Instead of creating a clinical or generic pet-care identity, I wanted the brand to feel warm, recognisable, and emotionally connected to the user.

Truffi gives the app a friendly voice. It makes the experience feel more personal, supportive, and memorable, almost like a tiny companion helping owners take care of their pets.

Why a mascot?

Emotional connection

A character makes the brand feel more human and approachable.

Memorability

A mascot gives Truffle a recognisable identity beyond the app interface.

Guidance

Truffi can appear in empty states, onboarding, tips, reminders, and success moments.

Merchandising potential

The character can naturally extend into physical objects, making the brand feel more complete.

Color palette:

#401A02

Deep Brown

#2E2E2E

Soft Charcoal

#69D3B3

Mint Green

#F7F6F2

Warm Cream

Typography

Blacker Shield

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Monserrat

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Tone & Identity

Truffle’s identity balances emotional warmth with practical support. The brand should feel joyful and expressive, but never childish; calm and caring, but still modern and useful.

JOYFUL CALMING SUPPORTIVE POSITIVE SENSITIVE INVITING CHARACTERFUL MEANINGFUL BRIGHT COOL

Truffle beyond the digital product.

Small details made for our best friends.
Discover our merch.

9 Products

Pet ID Tag

99,00 KR

Truffle Tote-bag

129,00 KR

Teddy-Truffi

149,00 KR

Passport holder - Dog

129,00 KR

Truffi model kit sprue (4 cm)

99,00 KR

Passport holder - Cat

129,00 KR

Ceramic bowl

259,00 KR

Classic harness

229,00 KR

Collar

69,00 KR

Want to talk about Truffle?

I created Truffle from scratch, from case study and brand identity to visual assets and merch concepts. I’d love to hear your thoughts, feedback, or just connect.

Get in touch